released his new single on Friday, the first from his upcoming album The video for the new song, released the same day, begins with the rapper receiving a call from , in a direct reference to his 2002 video In fact, the song itself begins with the lyrics "Guess who's back, back again/Shady's back, tell a friend," from the song from 22 years ago. A great deal of the video is reminiscent of the one the singer released for his previous hit. The beginning of the video clip refers to the fact that a portal has opened in the city that leads to the year 2002, which means that a younger version of Eminem, with his characteristic short platinum blonde hair of the time, has arrived in 2024.
A blast from the past looking to not be the last The older and newer versions of the two artists appear together on screen, as the video continues the comic-book style visuals also used in "Without Me," with him even wearing the same superhero costume he wore in the previous video while rapping about his younger self, what the rapper would think of current times, as well as about life today. In addition to guest appearances by , who appear in the comic-style portions of the video, the artist and his younger self eventually fight, merging into an older version of the rapper, with platinum blonde hair. longer.
Elsewhere, this "new" Eminem raps surrounded by other blonde Slim Shady doppelgangers before the clip for the new song closes with a cameo from , who appears with blonde hair and gives the rappe.
