, /PRNewswire/ -- Switchback, the education and business gathering for the outdoor industry community, is coming to . Hosted by Diversified Communications and led by an experienced outdoor industry team, the new Switchback Spring builds on the momentum of its original fall gathering, which launched in 2022 as a specialty outdoor showcase at The Running Event (TRE), premier run and outdoor specialty retail conference and trade show. With the addition of new June dates, Switchback now provides a twice-yearly home for a growing core of specialty retailers, media, and brand leaders in backpacking, apparel, and footwear – as well as openly welcoming the sizable population of outdoor industry members who have lapsed from regular attendance at open national trade events.
"A key driver of Switchback's growth has been from the encouragement of our cornerstone exhibitors, retailers, and industry partners, as they're eager to see the energy and engagement around this style of event continue," said , Switchback event director. "We're also inspired by the opportunity to build a bridge between the known need for discovery – of new brands, new relationships, and new ways to grow — and the large number of outdoor industry members who are openly searching for an event that delivers on it all." With an intentional focus on core outdoor activities, hosted in a central location that's welcoming to all parts of the country, and scheduled in the optimal timeframe for valuable buying conversa.
