Disney is bringing back the Marvel Television banner in an attempt to tell fans they can "jump in anywhere" in the increasingly complex Marvel Cinematic Universe (MCU). Speaking to Comic Book , Marvel Studios head of TV, streaming, and animation Brad Winderbaum said Avengers: Endgame "maybe" caused fans to feel obligated to watch everything in order to keep up with the MCU's interwoven storylines. Marvel Television, a banner previously used for separate productions like Agents of S.
H.I.E.
L.D. and what were once Netflix shows like Daredevil ( which are now MCU canon anyway ), was folded into the overall Marvel Studios brand in 2019.
"We want to make sure that Marvel stays an open door for people to come in and explore," Winderbaum said. "On the heels of Endgame, I think there was, maybe, a little bit of an obligation to watch absolutely everything in order to watch anything." "I think there was, maybe, a little bit of an obligation to watch absolutely everything.
Winderbaum said that comics are designed to be entered from anywhere and explored at the reader's discretion, and Marvel wants the same to apply to its film and TV show franchise. "Part of the rebranding of Marvel Studios, Marvel Television, Marvel Animation, even Marvel Spotlight is to, I think, try to tell the audience: 'You can jump in anywhere.'" Winderbaum said.
"They're interconnected but they're not. You don't have to watch A to enjoy B. You can follow your bliss.
You can follow your own preferences and find th.
