, /PRNewswire/ -- , America's #1 Italian imported wine, today announced its endorsement from multi-platinum award-winning singer and songwriter . The collaboration expands "Music Made Sweeter" campaign celebrating artists and music that create moments to savor together. is passing the mic and raising their glass to as he shares his seventh studio album (Missed Call), giving his fans a reason to celebrate and keeps traditions alive.
Music connects audiences and is best enjoyed when shared with loved ones, and the same is true for . A bona fide Latin superstar and wine enthusiast, celebrates every show with a meaningful, pre-show huddle and a toast to the moment. The Dominican American artist's certified Platinum album, debuted recently at the top of Billboard's Tropical Albums Chart, while latest single "Cosas de la Peda" reached #1 on Billboard's Latin Airplay chart and #1 on the Billboard Tropical Airplay Chart for 10 consecutive weeks, giving him plenty of reasons to with .
Known for his smooth vocals and unique blend of genres like bachata, pop, and R&B, the singer has captured international attention. celebrates unique blends in more ways than one, from musical genres to languages to wines. Both and vast consumer appeal has earned respect in the coveted Gen Z and Millennial age groups, with many of them being multicultural.
Within the total wine category, multicultural consumers account for only 27% of total spending, but they contribute to 68% of spending on . With 66% o.
