A complaint to the ASAI claimed the ad contained sexualised content Conor McGregor last March in New York City. Photo: Getty Conor McGregor’s Forged Irish Stout is among 18 brands that recently fell foul of the Advertising Standards Authority (ASAI) when it shared a “sexually suggestive” ad on Instagram. A number of advertisements and social media posts were found to be in breach of the Advertising Standards Authority Code recently after complaints were made about their content, the claims made or other grounds.
Forged Irish Stout Distribution removed an advertisement shared to Instagram which showed a group of female models wearing “cropped tops and high-leg hotpants” drinking pints of the stout and posing around both a vehicle and a person dressed as a life-sized model of a Forged Stout can. A complaint to the ASAI claimed the ad contained sexualised content. It was upheld, with the ASAI committee noting the “significant emphasis through the use of camera angles, on the the female models’ cleavage and bottoms”.
It found the way the models were shown was “sexually suggestive” and at times objectifying, adding that they considered it “an irresponsible manner in which to depict women”. A poster showing Santa Claus at a slot machine in a casino also fell short of advertising standards, with the ASAI finding the ad could be deemed to be targeted towards children as it features a character of particular appeal to them. It also acknowledged that Jesters Cas.
