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Coles has reintroduced product buying limits on a popular product as the global bird flu outbreak cripples supply chains with nearly half a million chickens euthanised so far. Egg purchases will be limited to two cartons at any one time as product buying limits are reintroduced. The limit is being introduced across Coles stores across Australia, except for Western Australia.

The decision to limit egg purchases has been introduced due to supply chain shortages caused by the outbreak of bird flu strain H7N3. The avian flu has significantly impacted egg production, as infected chickens are euthanised, prompting Coles to reintroduce buying limits. Journalism for the curious Australian across politics, business, culture and opinion.



“Due to a shortage of supply on eggs, we have introduced a temporary limit of two items per customer/transaction,” signs across Coles supermarkets said. “This will help maintain availability and support as many customers as possible. “Thank you for your patience, we apologise for any inconvenience caused.

” Coles has said the restrictions will only be temporary. “We are working closely with all of our suppliers to ­ensure eggs remain available for our customers, and we are providing support to the industry in responding to the avian flu cases in Victoria,” a Coles spokesman told the Herald Sun . Customers have observed shortages of eggs at Aldi and Woolworths stores.

Buying limits at both Aldi and Woolworths have not yet been introduced. .

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