, /PRNewswire/ -- ( ) has announced a first-of-its-kind certification to grow publisher revenue and build consumer confidence in high-quality, non-intrusive advertising. A successful pilot program conducted by with multiple CBA publishers demonstrated that sharing the publisher's commitment to the CBA's by adding the "Better Ads Certified" badge within adblock recovery messages led to a 16% increase in conversion rates and a 28% increase in recovery rates. Based on these results, AI-powered Visitor Relationship Management (VRM) company Admiral has integrated automatic Better Ads Certified configuration into its full-stack adblock recovery platform, empowering every certified publisher to gain immediate revenue lift as a reward for their investment in quality ad experiences.
"The mission at CBA is to create a better online experience for consumers by setting and promoting high standards for digital advertising," said , Director of the Coalition for Better Ads. "Our work with Admiral has provided valuable insights into how our Better Ads Certification can be leveraged to positively influence adblock user behavior. By integrating our certification into adblock recovery messages, publishers can build greater trust with their audiences and recover more revenue.
" The test was conducted over a six-month period with publishers chosen for their diverse audience demographics, such as Advance Local across nine markets, and PGATour.com. Publishers integrated the "Better Ads Certified" ba.
