The Chloé girl is back. With the appointment of Chemena Kamali, the French brand returns to its roots. Kamali’s first collection for the fall 2024 season, aptly titled “The Beginning Collection,” was a homecoming of sorts.
It was an homage to Chloé of the past, made for today’s woman, and marked Kamali’s return to the brand, having started her career there in 2007. To celebrate, Chloé launched its debut pop-up in Asia at Hong Kong’s K11 Musea, featuring a curated selection of ready-to-wear pieces and accessories to establish the brand’s new chapter. Set in the atrium of K11 Musea, the cosy pop-up offered a glimpse into Kamali’s Chloé.
The vision? ’70s-leaning, free-spirited, and romantic. Ready-to-wear options revolved around airy, ruffled, bohemian blouses and dresses, notably tucked on one side into knee-high leather boots. At the same time, the collection offers a much more practical, everyday focused proposition of well crafted leather outerwear, tailored separates and wide leg denim jeans.
The Broken Heel pants—cut to be longer in front and shorter at the back, allowing the wearer the illusion of a longer, slimmer leg, are a standout. The accessories are similarly covetable and offer plenty of nods to Chloé’s past. Highlights include the Bracelet bag—a hobo style with a gold bracelet handle and two-toned hardware detailing—which can be worn in multiple ways.
The 99 bag, with its striking padlock feature, offers a contemporary ta.
