Chennai is the undisputed binge-watching champion, according to a new survey, titled 'HomeScapes', by Godrej Interio, a home and office furniture business entity of Godrej & Boyce, which unveiled interesting insights into how residents in India's major cities unwind at home with city-specific trends in the survey. The study found that a significant 50 per cent of respondents in Chennai consider themselves 'serial binge-watchers', always on the lookout for their next multi-episode marathon. This passion for streaming content echoes a 2014 report that highlighted Chennai's longstanding love affair with television, with residents dedicating considerably more time to watching TV compared to other metros.
For them, home is the ultimate sanctuary for binge-watching marathons where watching up to 10 episodes in one go is not uncommon. The survey further also reveals that around 71 per cent of Chennaiites cherish ‘movie night’ as a beloved tradition that should be revived and passed on to future generations. This strong nostalgia underscores the city’s deep-rooted love for family entertainment.
ADVERTISEMENT Commenting on the trend Swapneel Nagarkar, senior vice president & business head, Godrej Interio, said, “The 'Homescapes' research highlights the profound emotional bond individuals share with their families and homes. As we delve into the insights from our 'HomeScapes' survey, it is observed that the way we unwind has evolved over the years. The survey highlights the pat.
