When it comes to embodying the ebullient spirit of Y2k fashion , consider the girls of NewJeans maestros. Their latest comeback with new single ‘How Sweet’ showcases yet another smorgasbord of dynamic looks. Fitting aptly with the track’s energetic, ’80s-inspired beat, the music video is something out of a teenage flick, revolving around a road trip, with the girls celebrating the dawn of summer in sporty , low-rise bottoms, platform sandals, and colourful prints.
While the K-pop scene has been flourishing at an unprecedented pace for the past decade, so has its penchant for nostalgic styling that extends to a wide spectrum. Much like how today’s fashion landscape sees goth revival co-existing with coquettecore , in the Y2K realm, baggy streetwear-inspired looks can too, blend with preppy, girlish ensembles. This was exemplified in the K-pop scene back in the early aughts, by way of second-generation idol groups.
In one look, the members of NewJeans embrace an all-American, preppy aesthetic with plaid bottoms, white socks, tennis sweaters, and logo-crest blazers worn with casual and athleisure pieces for a modern twist. This is reminiscent of Girls’ Generation’s fun, flirty twists on the school and cheerleader uniforms in the ’00s. With off-shoulder tops, edgy layers, and laid-back beanies and baseball caps, the girls of NewJeans take on a grungier and more mature approach to Y2K fashion for the second outfit change in the music video.
The simple, more dow.
