To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with ERDINGER Weissbräu to release a limited-edition celebratory beer - one for every official game he has been in charge of the Reds. In total, 491 75cl bottles of Believers Brew will be sold with auctioneers Graham Budd with all proceeds going to the LFC Foundation, the official charity of Liverpool Football Club, to support the work it does in creating opportunities for the most underserved communities home and away. Each bottle in the batch of 491 will be numbered, linking back to individual, official fixtures that he has managed.
With Carlsberg a partner of Liverpool FC for over 30 years and Jürgen Klopp an ERDINGER Weissbräu ambassador since 2019, the collaboration between the brands is one rarely seen in the drinks industry. The Believers Brew name draws inspiration from Klopp’s first press conference, in which the manager promised to turn “Doubters to Believers”. The beer uses signature ingredients from both breweries in an even split, 50% ERDINGER signature wheat malt, 50% Carlsberg signature pilsner malt and yeasts from both businesses in the two-stage brewing process, it also uses a proportion of unique Red Barley.
Louise Bach, Global Sponsorships Director at Carlsberg said: “At Carlsberg, we never stand alone. We stand with our partners and we are incredibly proud of our over 30-year partnership with Liverpool FC. Curiosity is a key value of ours, and foot.
