Carín León , the soulful yet big-voiced regional Mexican singer who ended 2023 as the 10 th highest-grossing Latin touring act of the year on Billboard ’s Boxscore charts, has announced a new partnership between his label, Socios Music, and Virgin Music Group and Island Records. The deal is unique in that both Virgin and Island will distribute and market León’s product under Socios Music, the label León formed in partnership with his manager, Jorge Juárez. Virgin will distribute and market everywhere for the U.
S. Latin market as well as global markets, while Island will work the U.S.
mainstream market. The agreement encompasses parts of León’s back catalog as well as new material, including León’s most recent album, Boca Chueca, Vol. 1 (released May 30), which debuted at No.
5 on Billboard ’s Regional Mexican Albums chart and No. 8 on Billboard ’s Top Latin Albums chart. To date, León has placed 16 songs on Billboard ’s Hot Latin Songs chart, including three in the top 10, and six No.
1s on Billboard ’s Regional Mexican Airplay chart. The hits include numerous collaborations with major Mexican music acts like Grupo Firme, as well as pop acts like Maluma, Camilo and Kany García. León has also raised eyebrows (in a good way) with his forays into the country music market.
“The One (Pero No Como Yo),” his bilingual collab with country star Kane Brown, peaked at No. 46 on Billboard ’s Hot Country Songs chart, and he played Stagecoach this .
