A recent consumer survey has revealed around one third of consumers would refuse to buy a car that lacks Apple CarPlay and Android Auto integration. Results from the survey, conducted by global management consulting firm McKinsey & Company and shared by Automotive News , found 30 per cent of global EV buyers and 35 per cent of global internal combustion car buyers consider a lack of support for third-party smartphone mirroring a deal-breaker. Results from the survey come after General Motors (GM) last year announced it won’t offer Apple CarPlay and Android Auto on newly launched EVs, noting safety issues and planned driver assist features linked with integrated navigation software.
“If an OEM moves away from seamless smartphone integration, obviously that’s a risk,” said McKinsey automotive and assembly practice global co-lead Kevin Laczkowski. Journalism for the curious Australian across politics, business, culture and opinion. Apple CarPlay and Android Auto mirror the mobile phone interface on a car’s infotainment system.
According to a report by Wards Intelligence published last year, the two systems have recorded installation rates of more than 90 per cent in United States light vehicles since 2021. These smartphone mirroring systems are similarly commonplace in Australia. The McKinsey survey found 17 per cent of internal combustion buyers and nearly 30 per cent of EV buyers would be willing to pay for smartphone integration if it wasn’t standard in a vehicle.
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