If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. When Busta Rhymes first came out with his enduring classic “Put Your Hands Where My Eyes Could See” in 1997, he couldn’t imagine that it would find a fanbase in a whole new generation and be remixed by countless contemporary artists in the years since. Now, nearly 30 years following its chart-topping release, Rhymes has revisited “Put Your Hands” once more in a brand new campaign for Ray-Ban.
In a series of videos, rappers Offset and Little Simz pound their hands to the beat of the iconic song — all from behind the tinted lenses of their Meta glasses. “For me, it’s a blessing and a gift and indescribable in words to explain how rewarding of a feeling it is to know these songs are actually being revamped by generations way after the song’s [release],” Rhymes tells Variety over a phone call from his New York home. “You don’t make the songs at the time knowing or even thinking that they’re going to do anything outside of the timeframe that you made them.
I never thought that the record would still be hot after 1997. I didn’t think it was gonna still be hot in ’98, I didn’t think it was gonna be hot in ’99, let alone to get to 2024.” To celebrate the campaign, Rhymes, Offset and Little Simz, with special appearances by Coi Leray and Rhymes’ son Trillian, performed in Brooklyn at an event titled “Hands Free.
