Last summer, the Met Office recorded 33 days of clear skies between June and August. However, a study of 2,000 adults revealed that 62% feel pressured to make the most of the longer days, and six in 10 struggle to decide what to do. As a result, 60% feel they let summers pass them by, as they end up doing the same things they always do (39%), or don't plan their time effectively (29%).
Zipcar UK, which commissioned the research, has created an online tool in collaboration with TOPJAW creative duo, Jesse and Will, to inspire a summer of fun. They said: "During the warmer months with the extended days we have calculated the average Brit has 58,000 minutes of spare daylight time to make the most of. However, many don't feel like they are maximising their summer days and the met office figures show sunshine is limited.
" "But we want to encourage the nation to get out and about this summer whether it's visiting your local park, spontaneously driving out to the beach for the day, or even treating your family to a meal out at a top restaurant." The study also found 41% have an "I'll do it tomorrow" attitude, and don't maximise the longer days, and 39% said bad weather stops them from doing what they want. However, a significant 65% of respondents stated that maximising their experiences during the warmer months is crucial to them, even if it means tightening their budget.
Interestingly, 15% confessed they haven't felt like they've fully enjoyed a summer in over five years. Consequen.
