Brits are ‘superfans’ of TV shows, bands, and even chocolate brands – spending a massive collective £7.5billion in the last year on their fandoms. A poll of 2,000 adults found 49 per cent consider themselves to be a ‘superfan’ of something – and 31 per cent have been hooked by a sports team.
A quarter (24 per cent) have gone mad for a movie franchise mania and a fifth have been dedicated to a video game title. As a result, a third (36 per cent) have watched every film and episode about their interest, with 25 per cent attending as many matches, concerts, and performances as they possibly can. And 18 per cent have also queued up to attend special events to celebrate their fandoms, and another 16 per cent will pre-order the latest drop as soon as it is available online.
It emerged that, on average, that Brits have spent £287 on their fandom in the last 12 months. The research was commissioned by M&M’S to mark the launch of its new M&M’S Minis alongside a mini pop-up experience in Soho on Wednesday 22nd May. Fans of the chocolate will get the chance to meet the famous chocolate characters, create mini chocolate versions of themselves and be amongst the first to try M&M’S Minis as they reach the UK for the first time.
When it comes to chocolate, 85 percent of the nation count themselves as chocolate fans, with 1 in 10 (10 per cent) saying that they are ‘completely obsessed’. Half have ventured to a chocolate shop to satisfy their love for the sweet, with 4.
