Korean-New Zealand K-pop star, Rosé, a member of one of the best-selling girl groups of all time, BLACKPINK, has been announced as the new global ambassador of sportswear brand Puma . The German brand that designs and manufactures athletic and casual footwear, apparel and accessors announce its partnership with the South Korean artist on Thursday. Through this partnership, the brand said Rosé is expected to “bring her vision, voice and unique insights to amplify PUMA’s catalog of iconic silhouettes and supporting the ‘ Rewrite the Classics’ program, which celebrates PUMA’s most timeless franchises, bringing them into a new generation.
” Maria Valdes , chief product officer for the brand, said that they are delighted to welcome Rosé as one of their global ambassadors and anticipate the accomplishments they will achieve in this collaboration “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s ‘Rewrite the Classics’ program highlighting franchises like Palermo, Speedcat, amongst others,” Valdes said.
The South Korean star is likewise elated for her new role. “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA,” Rosé said.
She ki.
