The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. Next week (for the upcoming Billboard 200 dated June 1), it’s a superstar showdown between Billie Eilish’s new album and Taylor Swift’s reigning blockbuster. See latest videos, charts and news See latest videos, charts and news Billie Eilish, Hit Me Hard and Soft (Darkroom/Interscope) : Perhaps the most anticipated release of this month, Billie Eilis h’s third LP Hit Me Hard and Soft debuted on Friday (May 17).
The follow-up to her acclaimed 2021 sophomore set Happier Than Ever marked a first for Eilish, as it featured no advance singles, as the artist encouraged her fans to experience the album – largely focused on her self-discovery in terms of her identity and sexuality as she enters her 20s – all at once. And it seems many have done just that. Hit Me – which has racked up perhaps the strongest reviews yet of her already highly celebrated young career – has performed very well on streaming through its first five days of release, with every one of its 10 tracks still ranking in the top 25 of Spotify’s Daily Top Songs USA chart, with each garnering over a million spins each.
Of course, there being only 10 tracks on the album may mean the album still ends up with a relatively modest overall stream total compared to some recent blockbusters with more gargantuan tracklists, but its impressive endurance across the board t.
