The BBC has said its presenters are “regularly reminded” of the guidelines after Gary Lineker was accused of breaking the broadcaster’s rules earlier this week. The Match of the Day host, 63, allegedly wore items from his range of menswear clothing with Next while presenting coverage of England ’s opening Euro 2024 game against Serbia on Sunday (16 June). BBC guidelines state: “Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.
” The BBC told The Independent that it would not comment on whether individual presenters had broken advertising guidelines. However, a spokesperson said: “Presenters/contributors provide their own wardrobe and all presenters/contributors are regularly reminded of the guidelines in relation to clothing, even if they are not doing proactive promotional work.” During the BBC’s football coverage, Lineker seemingly wore the same green T-shirt and jacket – retailing at £16 and £55, respectively – that he has modelled in promotional materials for Next on their social media channels.
Neither representatives for Next nor Lineker have responded to The Independent ’s requests for comment. This is not the first time the BBC pundit has been accused of breaking BBC advertising rules. During the 2018 World Cup, the BBC recognised that Lineker had breached guidelines by.
