K-pop boy group Ateez poses during a press conference in Seoul, May 30, to promote its 10th EP, "Golden Hour: Part. 1." The album is set to drop at 1 p.
m. on May 31. Yonhap When preparing for new albums or stage performances, K-pop boy group Ateez always adopts a singular mindset: they approach each endeavor as if it could be their last.
This sense of urgency has demonstrably paid off, propelling Ateez from an unknown idol group under a minor K-pop agency to global stardom. "We always approach every album and performance with a 'no tomorrow' mindset," Wooyoung, a member of Ateez, said during a press conference in Seoul to promote its new album Thursday. "We're incredibly grateful for the immense love we received for our previous album, and with that same mindset, we'll strive to deliver our best stage performances yet.
" The press event was held one day before the release of the group's 10th EP, "Golden Hour: Part. 1," slated for 1 p.m.
, Friday. The eight-piece team achieved remarkable feats last December with its second full-length album, "The World Ep. Fin: Will.
" The album soared to No. 1 on the Billboard 200 main albums chart and No. 2 on the British Official Albums Chart Top 100, becoming the third album in its "The World" series to crack the top three of the Billboard 200.
In April, Ateez became the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival, the largest music festival in North America. K-pop boy group Ateez member San speaks during .
