In the era of “streamflation,” it’s a good time to be Tubi. Subscription prices for Netflix, Disney+, Max and Peacock have crept up over the last year , and more consumers are turning to the free, ad-supported video-on-demand service owned by Fox Corp. Nielsen data showed that May was Tubi’s most-watched month ever, with an average audience of 1 million viewers, up 46% from a year ago.
The streamer edged out Disney+, which averaged 969,000 viewers. Tubi also easily beat NBCUniversal’s Peacock, Warner Bros. Discovery’s Max and Paramount Global’s Paramount+ while also topping free competitors such as the Roku Channel and Pluto TV.
YouTube is the only free ad-supported streaming platform with more viewers than Tubi. Third-quarter revenue for Tubi grew 22% year-over-year at a time when the advertising market was sluggish, according to Fox. “Tubi continues to pull ahead from its (ad-supported video on demand) competition and post faster than expected growth,” analysts at research firm MoffettNathanson said in a report for clients.
The escalating subscription costs of the competition have certainly helped. With Netflix, Amazon and others now selling advertising in addition to charging fees, Tubi is looking like a better deal to many budget-conscious consumers. “Of course, those are things that are going to positively impact us,” Adam Lewinson, chief content officer for Tubi, said in a recent interview.
The San Francisco-based company was founded in 2017 and ac.
