It is one of Ireland’s most recognisable brands, and was once a byword for prestige and glamour — and it’s not just the pilots’ pay dispute that is putting its reputation under pressure The Golden Shamrock service as advertised in holiday magazines throughout the 1960s on flights to the US It was an American named Robert Logan who helped create one of Ireland’s most recognisable brand identities. When he was general manager of Aer Lingus in 1938, he wrote to the board with a suggestion..
