Geoff Keighley ’s Summer Game Fest begins this weekend and people around the world are excited to see all the trailers and teasers. And a new report, corroborated by Kotaku, reveals the high price it costs publishers and devs to show their games at the event. On June 7, Summer Game Fest 2024 kicks off with a large streaming showcase featuring new trailers for upcoming games.
The yearly showcase has become more important for the video game industry after the slow death of E3 , the previous big summer event where new games would get teased and revealed. Millions of people will be tuning in on Friday to see what’s coming next. And if you want to be a part of all this, you just need to spend a few hundred thousand dollars.
As first reported by Esquire on June 6 , the costs for getting your game’s trailer into Summer Game Fest’s main show this year start at $US250,000 for 1 minute, $US350,000 for 1.5 minutes, $US450,000 for 2 minutes, and $US550,000 for 2.5 minutes.
Kotaku was able to verify these and other numbers via a non-public document obtained via a source connected to the event. “These shows are really fucking expensive,” one insider told Esquire. In the document obtained by Kotaku, the money spent on a trailer airing during SGF’s kickoff event also includes a set number of social media posts from the official SGF account.
1-minute trailers get a single post, 1.5-minute teasers get two posts, and 2 minutes or more get you three. Not every trailer comes at a co.
