Shoppers loyal to Tesco, Asda, Sainsbury's or Morrisons have been warned (Image: Getty) Supermarket shoppers who stay ‘loyal’ to Tesco , Sainsbury’s , Asda or Morrisons over Aldi and Lidl have been warned it’s costing them money. Consumer magazine Which? has revealed its supermarket price comparison analysis for June 2024 and for the first time has included the impact of loyalty cards including Tesco Clubcards and the Sainsbury’s Nectar Card on the price of a typical food shop. Despite the Tesco Clubcard reducing the total cost of a basket at Tesco - as did the Nectar card at Sainsbury’s - Aldi and Lidl both still came out cheaper.
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