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If you thought that going sober meant signing up for a lifetime of tepid ginger ale, think again. In the past few years, non-alcoholic drink options have become more popular than ever. So whether you’ve been dry for a decade or have recently become sober curious, read on for an inside look at why so many Americans are embracing mocktails this summer.

Americans are breaking up with booze Ever thought about reducing your alcohol consumption? If so, you’ve likely noticed that summer social events and alcohol seem to go together like gin and tonic: a frustrating combination for those looking for alternatives. It might be a glass of wine with lunch, a couple of beers on the dock or an evening enjoying margaritas on the patio – whatever the occasion, alcohol starts to feel inescapable. Even when what you really want is a non-alcoholic Aperol spritz, it can feel awkward to repeatedly say “no thanks!” in the face of constant pressure to imbibe.



Is this the summer of sobriety? The good news is that due to increasing awareness of alcohol’s effects on physical and mental health, non-alcoholic summer drinks are becoming more widely available than ever before. A recent Canadian Geographic article cited cost, diet and legal cannabis consumption as additional factors motivating consumers to seek out sober drink options. According to Forbes, sober bars are popping up across the country, reflecting the demand for social spaces that don’t involve inebriation.

And with 67% of Amer.

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