It seems like every week, another food becomes TikTok-trendy. The latest item to have its moment in the spotlight is a pickle sub, and I have to say, I'm a little suspicious. Everyone in the comments on the original TikTok video that's causing all the commotion seems to think it looks amazing, but I'm over here thinking, "Isn't the over already?" Guess not.
Anyway, the deal (or the dill, haha) is that back in January a Long Island Deli called Seven Brothers Gourmet Food Market started selling subs stuffed into oversized pickles. The sandwiches didn't begin blowing up, however, until a TikTok content creator known for her food reviews posted about them in May. The creator, who now calls herself "Pickle Sandwich Girl," has since posted a bunch of videos of herself eating different Seven Brothers pickle-wrapped creations, and two of these videos have over four million views each.
Not only are the videos popular, but so is the sandwich — as of late June, Seven Brothers reported selling around 250 pickle sandwiches a day, some of them to people who have traveled from other states. Most of the crowd, the restaurant says, consists of teenage girls, since they seem to be the target demographic for TikTok food fads. In order not to drive off regular customers, though, the deli created a special line just for pickle sandwich orders so customers wanting plain old breadwiches can be served before the loaves go stale.
Seven Brothers didn't invent the picklewich While Seven Brothers may .
