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Red Lobster , formerly the largest seafood restaurant chain in the world, officially filed for Chapter 11 bankruptcy protection on Monday. The chain, formerly owned by restaurant group Darden Restaurants Inc DRI , began auctioning off kitchen equipment at some locations, but does not plan to fully shut down operations, according to its CEO, Jonathan Tibus. Here are some of the juiciest details regarding the seafood chain's demise: The Endless Shrimp Promotion Red Lobster famously offered its “Endless Shrimp” promotion, where customers could pay around $20 to eat as much shrimp as they wanted.
Customers could order various shrimp dishes, including shrimp scampi and popcorn shrimp. At one point, the promotion was only offered for a limited amount of time, usually around a month. But, to increase traffic, Red Lobster began offering the “Endless Shrimp” promotion all the time, leading to millions of dollars in losses.
Author and podcast host Trung Phan said on X that one of Red Lobster's owners (and suppliers) Thai Union , may have been using the endless shrimp promotion to offload its supply of shrimp. Read Also: Elon Musk Has ‘Fond Memories’ From Red Lobster, Expresses Sorrow At Seafood Chain’s Bankruptcy News Leadership Changes It's not uncommon for struggling businesses to cycle through C-suite executives. Lululemon Athletica Inc LULU recently announced a leadership shake-up amid slowing growth.
But, Red Lobster seemed to struggle significa.
