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Bitter. Strong. Fiery.

Some of these adjectives associated with tequila might underestimate the rising popularity of this agave-based spirit from the heartlands of Mexico. A recent survey by International Wines and Spirits Record (IWSR) in June pointed out an overall rise of four percent in agave and tequila spirits sales across the market. While agave-based spirits include other forms such as reposado, mezcal and añejo versions, it was tequila that dominated the market.



Over the last five years, the spirit has seen a rise in sales to over 80,000 cases. Here’s what city mixologists, restaurateurs and industry experts to highlight this trend. Strong and versatile ADVERTISEMENT Strangely, I have noticed that Indian trends tend to follow European markets.

For the last few years, tequila has been growing in popularity in Europe. Its exclusivity and rarity are reasons that it took some time for people to understand. If you think about it, traditionally fermented drinks are not often bottled and marketed well.

In India, feni and mahua are examples that hardly get international attention. They, like tequila, have unique flavour profiles that take getting used to. As their exposure grows, they are appreciated better.

Though there are no restrictions, tequila complements spicy and refreshing flavours best. Spicy tequila . 20 ml star fruit juice .

10 ml lime juice . 15 ml jaggery syrup or sweetener of choice . 1 chilli (muddled) Add the chilli to the glass, and muddle it.

Add starf.

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