Taylor Swift fans boosts Deliveroo sales by 50 per cent for three hours after UK gigs The Bad Blood singer, 34, returns to London's Wembley Stadium in August READ MORE: Taylor Swift is hand-in-hand with Travis Kelce as they leave Chiltern Firehouse By Alanah Khosla For Mailonline Published: 16:58, 24 June 2024 | Updated: 17:01, 24 June 2024 e-mail View comments Deliveroo has reported a surge in sales in the period directly after Taylor Swift 's recent UK concerts. The food delivery service analysed sales in Edinburgh and Liverpool after the singer's shows, and found orders increased by, on average, 50 per cent in the three hours after the concert, compared to the weeks prior. Deliveroo's data revealed that concert goers turned to the food delivery service after the concert, with orders peaking at midnight, according to RestaurantOnline .
Rob Harris, VP of global restaurants at Deliveroo told the publication: 'Our data reveals a surge in Deliveroo orders immediately after Taylor Swift's recent performances in the UK as fans opt for a post-concert feast. 'These are numbers we expect from peak lunchtime but instead we are seeing these volumes at midnight. Deliveroo reported a surge in sales after Taylor Swift's Eras tour in Liverpool and Edinburgh (seen at at Wembley Stadium) 'With more concerts planned for the UK and Ireland in the weeks ahead Deliveroo is prepared for an increase in orders and fans can keep celebrating after the final encore.
' Deliveroo orders picked up at 22:.
