So now we know what Taco Bell really means by “Live más”: Live like you’re much older than you are. On July 9, Taco Bell the opening of “The Cantinas,” an “early retirement community” the brand promises will be a particularly unique weekend getaway. Taco Bell says its latest experience, which will be located in San Diego, California, will highlight the leisurely lifestyle of septuagenarians, octogenarians and other folks of retirement age, without requiring an AARP card to do so.
People of all ages are welcome. The Cantinas will be opening its doors from Aug. 17 — 18, inviting guests to indulge in sunny relaxation in the form of early morning tee times, afternoon aerobics, pickleball matches and, of course, plenty of Taco Bell, in what the brand says is a “community oasis that celebrates the diverse art of living más.
” “There’s a common misconception that retirement unlocks the life you’ve been waiting for. And while that may be true for some, we don’t think you should have to wait until 55 to live the life you’re craving,” said said Taylor Montgomery, Taco Bell’s U.S.
CMO, in a press release. “The Cantinas early retirement community, just like our brand, represents a place where all generations can come together, regardless of age, to Live their Más however they want.” In order to sign up for exclusive access to The Cantinas, folks must be signed up for .
Potential guests of the experience can enjoy options including Weekend Member.
