Executive editor {{description}} Email notifications are only sent once a day, and only if there are new matching items. AUBURN — The owners of Prison City Brewing weren't sure whether to talk openly about their new speakeasy. It's supposed to be a secret, or so the Prohibition-era idea goes.
But Dawn and Marc Schulz are too excited about The Armory, which they opened last week in the basement of their State Street brewpub, not to spread the word at least a little. Balancing that secrecy with marketing could ultimately involve the same kind of careful measurement as one of the bar's inventive cocktails, Dawn Schulz told The Citizen on Wednesday. "Our goal is to advertise it and promote the secret for the next couple months, and see where that lands us," she said.
"If at some point we can then make it a little less known, we'll try to." The Armory, a new speakeasy in the basement of Prison City Pub & Brewery in Auburn. The basement was a blank canvas for Prison City after removing the brewing equipment there last winter to consolidate production at its North Street facility.
The Schulzes decided to create a speakeasy to complement the modernity and openness of the brewpub with a more classic and underground experience, Schulz said. The name is a nod to the building's origins as a Civil War military armory . Chrisanntha Construction and Elbridge's Unite Two Design fabricated the brass bar, and the brewery's events director, Amy Campanelli, used her interior design background .
