Pepsi almost won its battle to take over the spot as America's number one soda from Coca-Cola in the 1980s. But now Coca-Cola has found itself behind Dr Pepper which has taken the second spot . Coke is still way in the lead.
Just 20 years ago, Dr Pepper saw sales that were under half the sales of Pepsi. At that time, about one in nine sodas purchased in the US were Pepsi, and Dr Pepper was the sixth most popular fizzy beverage after Sprite. Retail giant removes Pepsi and Lay's from its stores for being too expensive Pepsi lovers are mind-blown after learning the meaning behind the name Dr Pepper has now increased its market share with new advertising schemes, flavors, and an increase from TikTok trends.
Soda consumers have moved from the traditional Pepsi to low-sugar versions and competitors like Dr Pepper. Coke is still the uncontested ruler of the $97 billion US soda industry, having more than double the market shares of any of its rivals at 19.18 percent.
Pepsi's market share stands at 8.31 percent, while Dr. Pepper is now at 8.
34 percent. The Pepsi brand stays as the overall number two soda though, but that's only when you consider the diet and zero sugar versions. DON'T MISS.
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