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EXCLUSIVE Online discount store Temu has changed its name - and people aren't happy about it Temu has changed its name pronunciation READ MORE: The dark side of Temu revealed By Belinda Cleary For Daily Mail Australia Published: 02:22 EDT, 18 June 2024 | Updated: 02:22 EDT, 18 June 2024 e-mail View comments Discount online shopping platform Temu has changed its name just one year after smashing onto the Australian retail landscape. Speaking to FEMAIL, a company spokesperson revealed they have changed the pronunciation of the brand to 'Teh-mu' despite hard-launching the original pronunciation 'Tee-mu' with a US$7million (AUD$10.59million) ad during the 2023 Superbowl .

'As Temu continues to expand into new markets globally, we want to ensure our brand name has a consistent and memorable presentation across different regions and languages,' the spokesperson said. 'After careful consideration, we determined that the new pronunciation achieves this goal better.' The original Superbowl ad features a woman spinning around, showing off her Temu purchases to the tune of 'I like it, it's mine, the prices blow my mind'.



While the new advertisement, which is animated, features a very catchy song about 'shopping like a billionaire' and the new pronunciation of the brand name. Fans of the online retailer, which launched in the US in 2022 before heading to Australia and New Zealand - and later Europe - were quick to notice the change. And happy to comment on the old video after heading bac.

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