"We're back!" Magners USA said in a post on social media on Friday, June 28. "Magners Irish Cider returning to the US market this summer!" Total Beverage Solution (TBS) and C&C Group plc (C&C) have announced that TBS is the new importer of Magners Irish Cider in the US. TBS began managing the sales, marketing, and distribution of the whole Magners portfolio of products on June 24.
Magners Original Apple Irish Cider will be available in 6-pack 12-ounce bottles, 19.2-ounce bottles, 4-pack 16.9-ounce cans, and draft, while Magners Irish Cider Pear will be available in six-packs of 12-ounce bottles and draft.
Produced in Co Tipperary in Ireland since 1935, Magners - the original Irish cider sold as Bulmers in Ireland and Magners internationally - is the #1 cider in Ireland, #3 in the UK, and the #3 imported cider in the US by volume. With a unique heritage and special affinity with consumers, today’s Magners batches are crafted with the same recipe created by founder William Magner over 85 years ago using 17 varieties of apples, including apples sourced from Magners-owned 150 acres of orchards. Sign up to IrishCentral's newsletter to stay up-to-date with everything Irish! “Total Beverage Solution is thrilled to partner with C&C Group plc to drive the continued growth of its MagnersCider brand in the United States,” Dave Pardus, CEO of Total Beverage Solution, said.
“Steeped in heritage and tradition, we believe that Magners will be a complementary addition to our premium .
