LIDL staff are exposing the clever tricks the supermarket chain use to make customers spend more. They also unpack the secrets of the famous middle aisle bargains - and reveal why Lidl is one of the only supermarkets to have baskets with wheels, on a new Netflix show. And while traditional supermarkets put the price tag underneath each item, Lidl's mantra is 'eye level is buy level'.
This means casual shoppers may end up spending more than they thought, according to former manager Roo Dhissou. Speaking on 24 Hours in Lidl, said: "So the idea is that you look at the product and look above and see how much it costs." But retail expert Dr Amna Khan said shoppers still naturally look at the price below the product they're buying.
She explained: "If you went into a traditional supermarket where do you automatically look? "You look beneath it for the price, you wouldn't look above it. "So automatically when you look underneath it, that's the price that you think it's going to be." This means a casual Lidl shopper may think they are about to grab a bargain, but actually end up paying more than they first expected when they get to the till.
Another discovery about the UK's sixth biggest supermarket is that all baskets are on wheels, because if shoppers feel the weight of a hand held basket they stop buying. And Roo explains how savvy bargain hunters could get up to 60 per cent off full price items. She revealed there is a specific time to get more value for money, but you need to act.
