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Vault City Brewing has recruited two industry heavyweights as it prepares to move into bigger premises. Luca Lorenzoni, a former global director at Anheuser-Busch InBev, managing director at Camden Town Brewery and chief executive at Northern Monk, has been hired by the sour beer specialist as a strategic advisor. He is joined at Vault City by long-term colleague Martin Monro, who has been appointed commercial director.

During their time at Northern Monk, the pair helped the brewery increase revenues to around £18m from £3m, and took the brand into supermarkets and on-trade national retailers for the first time. Mr Monro was also part of the team which launched Swedish cider brand Rekorderlig in the UK. READ MORE: Di Maggio's owner swoops for Paesano in eight-figure deal He said: “Like Northern Monk, Vault City has established itself as a leader within its space.



The next challenge, and it’s one I’m very motivated by, is to grow the category and recruit more advocates. “The growth so far has been tremendous – working with hundreds of independent bottle shops and bars to now being listed in major supermarkets at this stage is incredible – but there's still so much more we can do through export, on trade and retailers. “Vault reminds me of the early Rekorderlig days; the consumers are super engaged, and the brand has a bit of magic.

“The potential is huge to serve our current audience and also to recruit non-beer drinkers who appreciate cider, cocktails, wine .

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