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On the sidelines of Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market research firms Nielsen and Kantar that show the growing relevance of digital for the country’s FMCG sector. Among the key findings, the studies call out digital platforms, especially Meta, a crucial pillar in driving brand imagery, equity, and higher return on investment across categories. Said Arun Srinivas, Director and Head (India), Ads Business, Meta, “The FMCG industry is a leading contributor to the country's overall ad-ex, and a marked shift in its media consumption patterns is going to be significant for the country’s creative ecosystem and the digital economy.

The studies with Neilsen and Kantar clearly demonstrate the transformative power of digital channels for the FMCG sector. Catering to such an important industry, we are excited to see Meta platforms not only enhancing brand imagery and mindshare but also delivering exceptional returns on media investments.” The Nielsen study noted that the return on investment (RoI), which is the incremental revenue generated per Rupee invested is 1.



42 for digital mediums vis-a-vis 0.95 non-digital mediums. Within this, the RoI from Meta is 1.

76 for every rupee invested. On the other hand, the Kantar study reveals that the digital platforms, especially Meta, contribute significantly in building a brand. Meta has been instrumental in driving brand imagery where.

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