A hefty pail that aims to up your food preparedness is gaining traction online. On June 30, cookbook author Jeffrey Eisner (@ on Instagram) about the Readywise 132 Serving Emergency Food Bucket bucket he saw at his local Costco. “So I’m in Costco — which is like, my happiest place in the world to be — and I’ve never seen anything like this before,” Eisner says in the clip.
“I guess this is for when the apocalypse hits, which could be any time now, right? Who knows?” Eisner then goes on to describe the contents, including teriyaki rice, cheesy macaroni and other pasta, apple cinnamon cereal and soup. It also holds beverages including an orange drink mix and whey milk alternative. “Up to 25 year shelf life, 132 servings, $63,” Eisner says, tapping the price tag.
“So, you know, when the world collapses and caves in, as long as you have your Readywise emergency food supply, all’s right with the world.” “I really want to sample this,” he says at the end of the video in a nod to . “Why don’t they have this here for free samples?” Eisner’s video went viral, garnering more than 1.
9 million views at the time of publishing and drawing thousands of comments with folks weighing in on the oversized item. “I like that someone thought to consider our desire for variety during the apocalypse,” one Instagram user wrote. “Does Costco know something?” wondered another.
Someone else told Eisner, “You are so funny!” before outlining another possib.
