Nearly 10 years ago, Bravus Brewing Co. became North America’s first nonalcoholic craft brewery. In April.
the Anaheim-based brewery unveiled its first foray into the world of wine with Wine0 (pronounced “wine-oh”), a low ABV, or low alcohol by volume, sparkling rosé. The beverage, found in candy-red cans, is a blend of pinot noir and chardonnay grapes with a fruity strawberry and black cherry taste. “When we look at what’s going on in alcohol, wine is in a bit of decline,” said Philip Brandes , founder and owner of Bravus.
“Our thought was, one, it’s generally expensive and, two, it’s a little pretentious — two things our younger drinkers don’t like.” Indeed, younger generations, whose first introduction into the world of forbidden libations are usually of the Fireball or Coors variety, are rarely keen on the complex and at times pompous and self-aggrandizing canon of wine. Such appreciation, at least in the United States, often takes time.
SEE ALSO: Research finds discriminating Gen Z users can benefit from social media But Wine0 kicks things off with fun. The can’s color is meant to evoke a red Solo Cup. The taste is fruit-forward, but not too sweet.
It comes in four packs. And the beverage undergoes a wine making process that keeps the resulting alcohol under 0.5% ABV.
A 2018 Berenberg Research report concluded that Gen Z (anyone born between 1997 and 2012) are imbibing 20 percent less alcohol than millennials, who are drinking less than Gen X .
