“We aren’t going to open a store somewhere we wouldn’t want to play too,” designer Nicky Zimmermann said with a glint in her eye, dressed in a romantic and ruffled two-piece number from her fall collection. “We weren’t going to stay and hang out here!” Moments later, the Sydney native would jump head first into the pool at Le Toiny, the magical beach club enclave, in her full runway look and sunglasses. Proving the point that Zimmermann clothes are meant for throwing caution to the wind, diving in, and living life to the fullest.
This joie de vivre, coupled with a uniquely Australian lust for having fun and looking good while doing it, has shaped the Zimmermann label, which sisters Nicky and Simone founded in 1991. To christen its new Rue du Bord de Mer boutique that recently opened its pistachio-shuttered doors in Gustavia, the duo got a truly global girl gang together. Many of the clique who joined them in the Caribbean for the milestone have also been their collaborators (on everything from art direction to set design, styling, and music) since those early days and have helped propel Zimmermann to become Australia’s first-ever billion-dollar fashion brand.
Proving both their unwavering love for the ‘Zimms’ and their appetite to see what kind of playtime the fabled island had to offer, some had taken up to five flights and traveled for over 48 hours to make it for the opening celebrations. As mentioned, these floaty frocks, slinky swimwear, crochet sets,.
