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A YouTuber known as Pretty Pastel Please has died at the age of 30. The Australian social media star, whose real name is Alexandra, or Alex, built a fanbase on YouTube and Instagram by sharing fashion videos, product reviews and travel clips on the sites. A post shared on her Instagram account on Friday confirmed she died last month, and read: ‘We come to you today with a devastating announcement.

‘It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away. ‘Her passing was sudden, unexpected and devastating to all who knew her. This is a shock to us all, and her family and friends have requested privacy as they navigate their grief.



‘We would ask that you respect their wishes – they appreciate all of your support but need time to heal in private.’ A memorial will be held on Instagram and YouTube for Alex’s fans, while they urged anyone ‘affected’ by Alex’s death to ‘reach out for help’. The statement continued: ‘A memorial will be posted on YouTube and here on Instagram in due course.

Thank you for understanding in this difficult time. ‘If you or anyone you know is affected by this news, please reach out for help. You are not alone.

‘In Australia , you can contact Beyond Blue at 1300 22 46 36 for confidential, free counselling.’ Alex went through a divorce in 2023, and had been open about her mental health struggles and the impact of social media trolls in recent years. Without specifying.

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