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From Peugeot to Marlboro, brands across the world are struggling with an unusual challenge: getting people to say their names correctly. Whether it's high fashion handbags or high-powered cars, international customers often find it difficult to pronounce many of the world's most popular brands. Perhaps unsurprisingly, it is French brands which claim the top spot as the world's least pronounceable companies.

The French Société Générale is the most mispronounced brand in the world, having been listened to 2.1 million times. Analysts at Business Financing looked at data from Forvo, an online pronunciation dictionary, to see which brands had the most listens From Peugeot (pictured) to Marlboro, brands across the world are struggling with an unusual challenge: getting people to say their names correctly The 10 most mispronounced brands around the world Société Générale Peugeot Porsche Tommy Hilfiger IKEA BMW Citroen Marlboro Mercedes-Benz Louis Vuitton Advertisement France has the dubious honour of being home to four of the world's top 10 least pronounceable brands.



Peugeot came in second place with 1.7 million listens on Forvo, more than twice as many as Porsche in third place. Citroen meanwhile came in at seventh with 443,000 listens, while Louis Vuitton was the.

.. Wiliam Hunter.

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