You're saying your favourite brand names all wrong! Map reveals the most mispronounced brands around the world - including IKEA, Tetris, and Tommy Hilfiger Analysts looked at data from Forvo, an online pronunciation dictionary French brands claim the top spot as the world's least pronounceable companies By Wiliam Hunter Published: 13:47, 8 June 2024 | Updated: 13:47, 8 June 2024 e-mail View comments From Peugeot to Marlboro, brands across the world are struggling with an unusual challenge: getting people to say their names correctly. Whether it's high fashion handbags or high-powered cars, international customers often find it difficult to pronounce many of the world's most popular brands. Analysts at Business Financing looked at data from Forvo, an online pronunciation dictionary, to see which brands had the most listens.
Perhaps unsurprisingly, it is French brands which claim the top spot as the world's least pronounceable companies. The French Société Générale is the most mispronounced brand in the world, having been listened to 2.1 million times.
Analysts at Business Financing looked at data from Forvo, an online pronunciation dictionary, to see which brands had the most listens From Peugeot (pictured) to Marlboro, brands across the world are struggling with an unusual challenge: getting people to say their names correctly The 10 most mispronounced brands around the world Société Générale Peugeot Porsche Tommy Hilfiger IKEA BMW Citroen Marlboro Mercedes-Be.
