Iconic Indian cricketer Virat Kohli-backed fashion brand WROGN has secured a Rs 125 crore investment from TMRW House of Brands, an Aditya Birla Group venture. Founded in 2014 by the brother-sister duo Anjana and Vikram Reddy, WROGN has carved out a niche among India’s youth with its trendy designs and high-quality offerings. The brand’s popularity has been further bolstered by its association with Virat Kohli, one of India's most celebrated cricketers, known for his distinctive style both on and off the field.
“We have always looked beyond the conventional. WROGN is built with a go-getter attitude for delivering high-quality fashion to all. Now, as we partner with TMRW, we are excited to take a significant leap forward in our journey.
We are ready to disrupt the fashion industry in a never-seen-before way,” said Anjana and Vikram Reddy, founders of WROGN. Virat Kohli’s involvement with WROGN reflects his passion for fashion and his desire to connect with his fan base beyond cricket. “Success in cricket as well as in a business venture is guaranteed when the entire team plays to win.
Joining forces with Anjana and Vikram has been nothing short of successful with the teamwork done to raise the bar in fashion. And now, TMRW’s partnership brings a new chapter for us, as we share a goal to revolutionise the fashion industry. I am thrilled about the journey ahead and confident that we will reach remarkable heights together,” said Virat Kohli.
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