To all intents and purposes, Writing for Media and Monetising It is essentially conceived as a training manual for the young journalist or writer, and a refresher manual for the older hand at the craft, who is caught between the old and the new, in a season where innovations and phenomena constantly change at the speed of light, due to the intense and form-changing patterns enabled by technical reproduce-ability in all spheres of human endeavour. Author: Azu Ishiekwene Title: Writing for Media and Monetising It Publisher: Premium Times Books, Year of publication: 2024, Pages: 280 I was drawn to this book almost instantly by its title – Writing for Media and Monetising It . Azu Ishiekwene, the author, and I have been colleagues and friends for decades.
We have spent more or less the same stretch of time in this business of reporting and analysing society and other people’s life and times, and here comes Azu sending me a book in which he talks about how our hustle can be monetised. Is there something Azu knows that I don’t know and in this our business of being friends, he seems to have been making money on top of our heads, and he has been keeping the secret to himself until now that he thinks he can share some of the tips? He has been keeping secrets? The speed with which I rushed, to use a common phrase, into the book is imaginable. My discovery is that the title is misleading.
Azu is a vintage, tested editor, a master of headlines-casting and crafting – something he.
