, /PRNewswire/ -- The global women apparel market size is estimated to grow by from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 5.28% during the forecast period.
Emerging trends in the global women's apparel market include sustainable fashion practices, with consumers increasingly prioritizing eco-friendly and ethically sourced clothing. Personalization through AI and big data analytics is enhancing customer experiences, tailoring products to individual preferences. Additionally, the rise of direct-to-consumer models and digital-first strategies is reshaping distribution channels, offering convenience and accessibility.
Despite challenges from counterfeit products, the market's growth is propelled by premiumization efforts from established brands and innovative technologies like virtual reality to enrich the shopping journey, ensuring continued expansion through 2028. Get a detailed analysis on regions, market segments, customer landscape, and companies - The women's apparel market is experiencing significant growth due to the integration of virtual shopping technology. Rakuten Fits Me and Nordstrom's virtual fitting rooms are prime examples of this innovation.
These technologies enable buyers to visualize how apparel fits and looks on them, considering individual body measurements. Virtual fitting rooms address size concerns and eliminate the need for product returns. Additionally, they allow customers to browse and read reviews while in t.
