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Between my busy work schedule and endless travels, my sleep routine is always changing — which is precisely why I value a or to ensure there's at least consistency in my bedtime setup. While I've long relied on memory foam pillows, I realized after a recent hotel stay that my go-to pillow was unnecessarily firm — and that's likely contributed to the built-up tension and . I decided to swap out my usual cushions in favor of a squishier, down pillow alternative, and found this ($134, originally $149).

Besides its cushion-y, cloud-like design, I love that this comfy down pillow is made from ethically sourced materials, so it's a product that I can feel good about having in my home for a variety of reasons. Ahead, I detail what makes this new product launch from Avocado so special. From its breathable composition to its lofty build — which holds its shape surprisingly well over time — keep reading to see why this is one of the best down pillows that money can buy.



I've become so accustomed to the design of memory foam pillows, I was initially worried that this Avocado pillow might not offer the same level of support for my neck and head. However, after a few months of sleeping on the product, I'm happy to report that it's not only proven to be a sound alternative for my usual memory foam option, but it's also helped elevate the quality of my sleep altogether. The pillow is made from a natural down material that's plush to the touch and designed to promote better airflow, .

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