Customers have slammed Australian fashion brand Witchery over its new collection, which appears to have morphed its standard size 20 clothing into a size 18. Witchery launched its Bold Awakening collection on Tuesday, calling it a “new look” for the brand. But customers are scathing of the lack of a size 20, which had been included in former collections.
Know the news with the 7NEWS app: Download today “So you’ve ditched the size 20,” one noted. “It’s not a bold awakening if you cannot do the bare minimum for size inclusivity.” “Read the room Witchery,” another customer said.
“It’s 2024, you should be expanding sizing, not reducing it.” In its announcement of the collection, Witchery said its sizing had been revised and had “become more generous”. “If you were a size 20 with Witchery before, we welcome you to try an 18 instead,” the brand said.
The brand doubled down on this sentiment in a statement released following the online backlash. “Size inclusivity is important for us, and we’re proud to be one of the few high street fashion brands in our category to offer such a wide range of sizes in our main range,” the statement said. Size 20 had been removed from the collection because it accounted for a small percentage of sales, it said.
The brand said customer feedback had revealed inconsistencies in sizing between Witchery styles. “In response, we embarked on an extensive project to improve the accuracy and consistency of our sizes an.
