If you're drawn to an athletic aesthetic, there's a standout trend you should be eyeing this season: . As Wimbledon kicks off and the weather cooperates, Zendaya's stylish wardrobe offers endless inspiration for embracing centre-court chic. Tennis enthusiasm isn't limited to sports enthusiasts anymore.
reports a 35% year-over-year increase in trades of tennis shoes, and Parisian fashion brand , known for its tennis-inspired designs and country club aesthetic, gained significant traction in the last few months. Originally launched as an in-store campaign with retail giant Nordstrom, the initiative was so successful that it became the central imagery for Casablanca's website and social media platforms. On , classic court-side brands like Ralph Lauren, Slazenger, Fred Perry, and Adidas Stan Smith are generating significant buzz.
Depop data shows searches for brands such as Slazenger and Adidas up by more than 90% this month, with specific items like tennis skirts and polo shirts also seeing a rise of over 50%. The Instagram account highlights an 80% increase in the popularity of tennis style, while Pinterest trends show a surge in searches for ‘black tennis skirt outfits,’ ‘tennis skirt outfits,’ and ‘v-neck sweaters.’ @databutmakeitfashion on Instagram ran a sentiment analysis on hundreds of online posts referencing tennis style and compared average popularity levels one month ago versus today (March 1 - March 29) Lacoste made a striking comeback on the Paris Fashio.
