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Many children who are fans of baseball dream of being bat boys, but for one William & Mary graduate, that dream has become a reality — sort of. Liam Holland, who graduated from W&M in December, and his childhood friend Eric Shellhouse, a recent James Madison University graduate, may not be retrieving bats, but as social influencers called the Bat Boys, they’re retrieving anecdotes from players to share with followers and subscribers. The pair has over 120,000 subscribers on YouTube, close to 400,000 followers on TikTok, and their videos regularly get hundreds of thousands of views.

And their numbers keep growing. They interview players with a loose and fun tone on topics ranging from what the players like to eat before games to their takes on music. It’s clear from the videos that developing relationships with players and focusing on their more human sides — rather than statistics — is what the Bat Boys are all about.



“We’re just dedicated to sharing the cultures and personality of all baseball players,” Holland said in an interview with The Virginia Gazette. The guys behind Bat Boys Baseball — @batboysbaseball on social media platforms — say their content is unique. “Most of the interviews that fans are used to seeing is with the players after the game and they’re talking to them about their performance in the game,” Shellhouse said.

“We’re just trying to take a completely unique approach and ask them questions about their personality and cultur.

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